The future is here – a reality check.
What is todays reality within modern retailing?

In November 2016 we looked into the future with the question “Does the classic travel agency as we know it exists in 2020?” To give us some insights and inspiration we had invited Google, Momondo and Travelport to a panel debate to discuss how future travel would be booked and if the traditional travel agency would have a future?

Let’s do a reality check – Where are we today? Are the industry where it needs to be and what has changed?

New players have emerged, rich content and differentiation are becoming more important with customers asking for more personalization. We have seen new partnerships forming and consolidation in the industry.

How can we benefit from this? Are we really ready and able to offer modern retailing in our trade towards the end consumer?

To help us with the reality check we have invited some interesting people to a panel and to give us some valuable insights on their perspective of where we are today.

At the same time, we would like to hear your thoughts and are opening up to a debate and questions to the panel.

Norwegian – Frank Nordbjerg Olesen
Lufthansa Group – Bastian Frantz
Billetkontoret – Jesper Schou
FDM Travel – Anders Iversen
Amadeus – Kitija Tigule
Aggregator – Anke Hsu

17.00 – 17.50: Registration and sandwiches/drinks
17.50 – 18.00: Welcome by PATA Denmark Chapter
18.00 – 18.15: Introduction from IATA
18.15 – 19.15: Panel views & insights
19.20 – 19.30: Short Break
19.30 – 20.15: Panel debate

Wednesday 27 March 2019 at 17.00.
Hotel Imperial, Vester Farimagsgade 9, København.